SETTING SAIL FOR GROWTH AND EXPANSION

• SETTING SAIL FOR GROWTH AND EXPANSION

• SETTING SAIL FOR GROWTH AND EXPANSION • SETTING SAIL FOR GROWTH AND EXPANSION •

Kämpinge Vattensportklubb

Graphic Design | Logo Design | Re-branding | Visual Identity | Web Design

CLIENT

Kämpinge Vattensportklubb is a nonprofit organisation with a rich legacy of over 60 years, dedicated to creating unforgettable experiences through watersports. Located on the tranquil beach of Höllviken in the south of Sweden, the surf club embodies the motto "we create activity on water."

BACKGROUND

Kämpinge Vattensportklubb, after using the same logo for 40 years, recognized the need for a refreshed look. They entrusted me with the task of revamping their logo and creating a user-friendly website to attract and engage new members.

DELIVERY

I undertook the exciting task of completely rebranding the club's visual identity. This involved developing a modern and compelling logo that captured the essence of the club's adventurous spirit and passion for water sports. In addition to the logo, I developed a comprehensive brand book that outlined the club's typography, color palette, and visual elements. All these elements seamlessly came together in a fresh and dynamic website that showcased the club's new identity.

Embracing the essence of water sports

The new identity embodies the spirit of the brand, reflecting their commitment to offering water activities for everyone. The carefully crafted palette, inspired by the Sea, immerses the brand in its true essence.

Surfing on smooth waves

Experience the thrill of water activities with KVSK's new logo, a captivating representation of their diverse range of offerings. The hand-drawn wave element captures the exhilaration of "surfing on smooth waves." The result is a visually stunning and distinctive design that perfectly encapsulates the brand's essence.

Ride the wave of excitement

To further support the club in expanding their business, I designed a website with a focus on delivering smooth user experiences, easy accessibility, and SEO optimisation. The website served as a powerful long-term tool for showcasing the club's potential and attracting new members, while elevating its visibility in the community.

Taking it offline

In addition to strengthening their digital presence, the club recognized the importance of offline engagement and sought impactful print materials. I designed captivating posters to be displayed in the neighborhood, amplifying awareness and fostering interest in the club's activities.

Furthermore, I extended the club's brand identity to a collection of sportswear, creating a cohesive and recognizable look for members to proudly wear.