IGNITING SOCIAL MEDIA GROWTH

IGNITING SOCIAL MEDIA GROWTH

IGNITING SOCIAL MEDIA GROWTH • IGNITING SOCIAL MEDIA GROWTH •

KAN Agency

Branding & Identity | Content Creation | Marketing Strategy | Social Media | Web Management

CLIENT

KAN is one of Sweden's leading digital communications agencies specialising in smart digital solutions and transformation for global and local brands. KAN prioritise worthwhile customer experiences as the key to business growth.

BACKGROUND

During my tenure at KAN, I had the privilege of working with diverse clients such as TetraPak, HAKI, and Medtronic Additionally, I was responsible for managing KAN's marketing efforts. When assigned to this project, I successfully executed a visual refresh, leading to comprehensive strategic work.

DELIVERY

As the content manager of the company's marketing initiatives, I ensured a captivating customer experience on the website and managed all aspects of content creation. When KAN acquired a new agency, I designed new web pages to merge the two brands, showcasing KAN's diverse competencies. Additionally, I implemented a new content strategy for social media, refreshing image styles and newsletter layout.

Crafting engaging experiences

I was entrusted with the responsibility of maintaining and updating KAN's website, ensuring that it featured fresh and engaging content at all times. In addition to regular website maintenance, I drafted thought-provoking articles and designed client project cases that effectively reached and engaged our target audience.

Designing unity

When KAN acquired a new agency, I spearheaded the initiative to seamlessly integrate the services of both brands on our website. I designed a new section dedicated to showcasing the breadth and depth of KAN's diverse services. From content creation to UX/web design, I oversaw the entire content production process, ensuring a comprehensive representation of our enhanced service offerings.

Igniting social media growth

I spearheaded a new channel strategy for social media, crafting a dynamic approach to engage a wider audience through personalised and relevant content. This comprehensive strategy encompassed refreshed topic clusters, captivating image styles, and innovative formats.

These efforts led to an impressive 56% increase in our LinkedIn following within just one year.


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