REDEFINING SUSTAINABILITY

• REDEFINING SUSTAINABILITY

• REDEFINING SUSTAINABILITY • REDEFINING SUSTAINABILITY •

ReSaved

Branding | Graphic Design | Visual Identity | Product Design

CONCEPT

Resaved is a restaurant concept that offers an exquisite gourmet experience while prioritising sustainability. Immerse yourself in a refined and elegant ambiance while savoring culinary creations crafted with utmost care and a no-waste policy at the heart of their ethos.

BACKGROUND

As a graphic design student at Berghs School of Communication, I was tasked with developing a concept for a no-waste food brand. The goal was to emphasise the brand's commitment to sustainability throughout its communication channels.

DELIVERY

I crafted a comprehensive brand platform, encompassing logo design, a cohesive tone of voice, captivating visual identity, and innovative product designs. Additionally, I developed a website, app, and social media campaigns. The project's deliverables included a strategic communication plan, compelling graphic profile, engaging advertisements, and seamless UX/UI design, resulting in a unified and immersive brand experience.

Redefining sustainability

When we think of sustainable brands, our minds often conjure up a color palette dominated by green and earthy tones, symbolizing organic and natural elements. However, in this project, I aimed to defy the conventional perception of sustainable businesses and convey an eco-concept through diverse narratives. My aspiration was to craft a brand identity that seamlessly merged sustainability with two unexpected partners: luxurious gastronomy and playful creativity. By harnessing the power of storytelling and infusing refreshing aesthetics, I believe we can captivate a wider audience and incite a profound shift in attitudes.

A dynamic logo

Resaved's logo boasts a dynamic and versatile design that seamlessly adapts to various surfaces and contexts. Even when scaled down for social channels, the iconic "Resaved-face" remains instantly recognizable.

The logo's distinct design intertwines the letters R and L, symbolizing Resaved's circular business model and underscoring the brand's commitment to sustainability.